Countdown to The Spud: 4 Days Until Launch

Two companies The Spud loves: Chase, for its Chase Community Giving challenge (despite its controversy), and now Pepsi, for foregoing advertising in the Super Bowl this year after a 23-year streak to launch its cause-related marketing campaign, Pepsi Refresh Project. Its new medium of choice? Social Media. For more on the crowdsourcing-for-good revolution: The Spud, launching in 4 days.